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Bringing the Experience of More Than 100 Med Device Product Launches into Best Practices


Randy Seeliger - Co-Founder, Managing Partner

  • More than 25 years med-tech industry experience within start-up and established companies to include both private and public company environments

  • Broad range of experience commercializing and driving revenue growth of more than 30 new and unique medical devices in many specialties

  • Former Director of Global Sales and Marketing, Synovis Surgical, now Baxter Healthcare, managing worldwide sales in more than 60 countries for biological surgical tissue products

  • Former Director of Worldwide Marketing for AMS/Endo Health/ Boston Scientific the world leader in male and female pelvic health solutions with global marketing responsibility for the $140M Prostate Health franchise

  • Former Vice President of the General Surgery Business Gyrus/ACMI/Olympus​


Mark Will - Co-Founder, Managing Partner

  • Over 20 years’ experience in medical device

  • Commercialization, operations, integration, and distribution and channel management in both direct and distributor-based models on a global basis

  • Launched and commercialized over 25 new and novel products

  • Former Vice President of Sales at Endo, now Boston Scientific


Tanya Johnson - Director of Commercial Operations

  • Former Marketing Manager overseeing product management, sales training, Customer Service and marketing communications team at Synovis Surgical, now Baxter Healthcare

  • Former Associate Product Manager developing sales & product training materials at a point-of-care diagnostic company, Diametrics Medical

  • Former Research Engineer, Project Manager and Product Manager leading research and development for drug delivery system and female urinary incontinence product lines, designed patented product technology, assisted in implementation & monitoring of clinical studies at Empi, a rehabilitative therapy medical device company

  • Biomedical Engineering degree from Northwestern University

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